REVIVING INDIAN HANDICRAFT

BRANDS ARE REVIVING INDIAN HANDICRAFTS AND CRAFTING A LIVELIHOOD FOR RURAL ARTISANS

Tijori

Tjori is a multi-category, online-first ethnic craft brand that includes items for clothing, health, home, and mother and child. The brand focuses on items made by hand and the quality of traditional Indian ingredients. Tjori started on a small whiteboard with a massive foresight for the company, an opportunity that was exploited on a global platform due to the lack of awareness about India's traditional and heritage handicrafts. Zara was the inspiration, starting from a small boutique in Spain and now worldwide.

Tjori focuses on the quality of traditional Indian ingredients and crafts at its core. Emphasis is unique-but the common thread across categories is this uniqueness. They believe in the goodness and virtue of our goods, which in their production are handmade and traditional with a fusion of modernity to stand at the same level in terms of both quality and choice with brands from all over the world.

Ramnarayan blue art pottery

 Traditional Indian craft has been passed down through the generations and is still practised in various parts of the nation. Kot Jewar, a Rajasthan village, is renowned for its blue art pottery and has glorified its reputation on the global market. Ramnarayan Blue Art Potteries is a second-generation company operated by Ramnarayan Prajapat that has spread its wings not only in India, but also overseas. The only form that is produced without clay is the art of blue pottery. It uses quartz powder, gum and water, multani mitti (Fuller's Earth). In Ramnarayan Blue Art Potteries, the artisans manufacture a large range of items ranging from bathroom sets, flower pots, hanging plates , bowls, tray, soap case, planters, and many more.

Triveni Chikan Arts

Lucknow is renowned for its world-famous embroidery by Chikan, which dates back to the 17th century Mughals. Then it's no wonder that on this ancient craft-form there are many companies that prosper. The company started with an initial investment of Rs 13,000 and now has a turnover of approximately Rs 3 crore per year. At present, Triveni Chikan Arts caters to both domestic and foreign markets. They export their goods to markets abroad, such as Africa, New Zealand, Australia , Europe, Singapore , Indonesia, Burma, the United States , the United Kingdom and others.

eCraftIndia

We were aware that there is no single brand available online to promote various Indian handicrafts, because Jaipur is the hub of the handicraft industry. The handicraft industry was rather unorganised and we saw an opportunity to establish a brand that would have all sorts of handicrafts from different states, guaranteeing customers price parity. Beginning in 2014 as a small online craft shop, the company sold wooden elephant showpiece as its first product costing around Rs 250.